Apropos illusions: have a look at this. Romanian designer Stefan Asafti created some amazing pictures, switching (de)signs and slogans. He says: “I have switched the slogans of the brands amongst themselves, the goal of this being to give them further meaning and to create a sort of a confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.”
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